New York CNN —Bud Light might be experiencing a knockout of its own, but this time it’s on purpose.
The multiyear sponsorship, which begins on January 1, 2024, makes Bud Light the “official beer partner” of the UFC, with the beer branding having a “highly visible presence” during fights and weigh-ins.
The new agreement is a reunion for Bud Light and the UFC, after a previous sponsorship ended in 2017.
Bud Light replaces Modelo as UFC’s beer sponsor, the Mexican lager that has dethroned Bud Light from its title of America’s top-selling beer.
Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter.
Persons:
Bud, ”, Bud Light’s, weren’t, Crypto.com, Bud Light, “, Dana White, Travis Kelce
Organizations:
New, New York CNN, Anheuser, Busch, UFC, Bloomberg, CNN, ” UFC, Coors, Bud Light, NFL, Beer Business, Endeavor, World Wrestling Entertainment
Locations:
New York